Under a very particular set of circumstances, working directly with Amazon 1P can be the best decision for your brand. In that rare instance, we would never try to lead you elsewhere.
However, in most cases, a retail partner like Ballard House will give you all of the wholesale simplicity and marketplace control you're looking for without having to sign Amazon's notoriously unfriendly 1P contracts.
If you are currently working with Amazon 1P (Vendor Central), you might be surprised how seamless a transition from Amazon to Ballard House could be.